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A square which is magic under multiplication instead of addition (the operation used to define a conventional Magic
Square) is called a multiplication magic square. Unlike (normal) Magic Squares, the 
 entries
for an 
th order multiplicative magic square are not required to be consecutive.  The above multiplication magic square
has a multiplicative magic constant of 4,096.
See also Addition-Multiplication Magic Square, Magic Square
References
Hunter, J. A. H. and Madachy, J. S.  ``Mystic Arrays.''  Ch. 3 in Mathematical Diversions.  New York: Dover, 
  pp. 30-31, 1975.
 
Madachy, J. S.  Madachy's Mathematical Recreations.  New York: Dover, pp. 89-91, 1979.