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If two points 
 and 
 are Inverse with respect to a Circle (the Inversion Circle),
then the straight line through 
 which is Perpendicular to the line of the points 
 is called the polar of 
with respect to the Circle, and 
 is called the Pole of the polar.
See also Apollonius' Problem, Inverse Points, Inversion Circle, Polarity, Pole, Trilinear Polar
References
Dörrie, H.  100 Great Problems of Elementary Mathematics: Their History and Solutions.  New York: Dover, p. 157, 1965.
 
Johnson, R. A.  Modern Geometry: An Elementary Treatise on the Geometry of the Triangle and the Circle.  Boston, MA:
  Houghton Mifflin, pp. 100-106, 1929.